Showing posts with label typography. Show all posts
Showing posts with label typography. Show all posts

Tuesday, 13 October 2026

Graphic design redux: Three book reviews

I've been reading again in my endless quest to understand what graphic design is all about. Today we look at three more books: a book cover designer's collected works, a middling textbook on graphic design, and a great one.



Cover. 2020. Peter Mendelsund.

This is a design monograph in which the author talks about how he came to be a book cover designer, and showcases a lot of his work (including some cover designs that didn't make the cut).

Cover as an autobiography

In the extensive biographical/introductory section, Mendelsund talks a lot about how much easier design is than classical piano music (his previous career), and how quickly he pivoted with less than a year of self teaching.

In talking about how easy cover design is, he comes close to denigrating the art of design, which I found a little odd. I think this is just part of his writing style, in which he swings between self-inflating and self-deprecating, pretentious and humble, as he elaborates on his mental twists and turns.

One thing about Mendelsund shines through in the book: he is thoroughly immersed in the literary. He is truly passionate about reading, which is certainly a trait you'd want in a cover designer.

Cover as a work of design

Overall, the book's design is simple and very nice. Lovely broad margins frame every book cover, fully and elegantly.


I do have some quibbles though. The subheadings on pages 226–229 are charcoal grey set on black, and are extremely difficult to read.

I didn't like the small vertical Teletype text blocks, set with an uncomfortably long line length, near the inner page margin. Just setting them discretely away from the photo horizontally would be fine. 

Ironically, I didn't particularly like the cover of Cover, because it lacks a title or author name, and the collage has no central focus for the eye. An alternative cover for Cover appears in Cover, designed by Mendelsund, and is much nicer.

Cover as a text 

The book's textual commentary is quite good, and really enhances the portfolio section.

I only tripped over a few textual errors (some misplaced footnotes, typos on p. 6 and 129, a bad comma on p. 243, and bad pluralisation on p. 245).

Page 60 is all text, and an important section. It covers reading in the digital age, with various insightful observations on the joy of reading print books. In a puzzling move, Mendelsund (deliberately?) undermines his points by setting the text on this one page at 90 degrees vertical, making it physically frustrating to read.

Cover closes with a sobering discussion of "late style" for artists, a term I wasn't familiar with, and how it might apply to graphic design.

Cover as a portfolio

The covers in the book come from the length of Mendelsund's career, most of it working for Knopf. Almost all of the examples are jackets rather than soft covers.

Many of his designs are minimalist, and all the more striking for it. There are a few 'extravagant' exceptions, like a five-latched box and a pin-perforated cover. 

 

It's neat to see the initial notes, rejected early copies, and then the complete cover designs for e.g. Kafka's works. It's very helpful to see the trajectory of a real designer's work, from start to finish, especially for a whole set of designs.

Cover includes a large section of manga covers Mendelsund designed. It helps offset the pretentious opening, dispelling the idea that the author is a literary snob (which you might otherwise infer). 

Mendelsund created some very clever designs for a public domain books collection (pp. 61–63), including 20,000 Leagues Under The Sea and Dante's Inferno. All the covers are made using only colour gradients to evoke a core concept and unify them as a collection. This is a difficult design constraint and it's interesting to see how Mendelsund rises to the challenge.

Design is hard. The portfolio includes examples of maybe 30 cover designs for Julio Cortázar's books, Hopscotch and Blow-Up, made over the course of weeks. Mendelsund says that he made 50 more, not included in Cover, before finding his way to the final designs.

Lots of the covers in this portfolio were made physically and then photographed (and presumably further digitally manipulated) to create the final design.


The last word

Cover is a great book. It's worth a read for the cover designs alone, but the commentary on them is very useful, and I enjoyed the additional design insights scattered around.



The language of graphic design. 2011, revised 2018. Richard Poulin.

This is an introductory textbook for graphic design. I've read a ton of these this year, and it's easy for them to blend together.

Poulin's book doesn't stand out from the pack very much. It uses a mixture of student assignments and "artist highlights" as examples.

The chapter structure is also novel, dividing the work up into "point", "line", "shape", "form", "light", etc; this gimmick more or less works, but the link between chapter title and content gets wobbly in a few places in an effort to make sure ideas are delivered in a sensible order. The chapters are also very short, almost all of them 10 pages.

The main stand-out is the case study for each chapter.

The case studies

Per page 10: "each chapter is supplemented with a narrative and visual sidebar that references a key historical benchmark in graphic design history that further illustrates each fundamental element or principle."

Run-on sentence aside, it's a good idea. They are all full-page "sidebars", most of them focused on a particular artist. In practise, I was a little annoyed by how early in each chapter the case study appears, and how they interrupt the flow of the chapter text. I often forgot what the chapter was about by the time I was halfway through the case study. Particularly frustrating when the interruption could be avoided with a single page swap, (e.g., pages 41 and 42), or by just having all the "sidebars" appear after the corresponding chapter.

The disruption of the reading flow is made worse by the fact that some of the case studies are weirdly tangential to the chapter content! For example, the case study for Jan Tschichold, of Penguin Books, appears in the Symmetry chapter but barely mentions symmetry.

These full-page sentence breaks are also particularly jarring when the sentence in question contains a grammatical error, e.g., p 249/251.

The artist highlights are a bit too biographical to be really useful, with too much focus on the artist and not enough on the art/design. I did like learning a bit more about Cassandre (Adolphe Jean-Marie Mouron), whose posters I've already been enjoying. But the case study only provides one example of his work!

 

The design

I find myself giving design books an extra level of scrutiny when it comes to their design and layout. There are a few quirks here. For example, The language of graphic design uses small caps not only for every acronym, but for people's initials.

Running heads appear on the right page only, with both the page numbers on that page. It's an audacious design decision but somewhat unhelpful. It becomes a real pain when a right page graphic would overlap with the running head. Then the running head is simply left out, so the reader doesn't know either left or right page number, even when there would have been plenty of room if placed conventionally (or if included on the left).

There's something odd with this book's grid, too. The figure captions are set entirely in bold, and it's too much. The columns are so narrow (maybe 30 characters wide) that sometimes you get two and a half words into a caption and the line breaks with a hyphen. At one point I counted a single sentence split across ten lines!

That said, I really like that the example of the page grid (p. 276) is the book's one. (So you can see that it's peculiar, if not why.)
 

 

The text 

Unfortunately, like so many in its category, this book falls into the "really needed more copy editing" column.

I amused myself as I usually do by highlighting typos as I went:

  • A likely copy-paste error resulting in captions like "each of this fundamental design principle" (p. 17), "each of this fundamental design element" (p. 18), etc
  • Grammar mistakes on p. 37, 41, 169, 181, 238, 259
  • Missing "the" on p. 42
  • Erroneous comma on p. 43, 63, 75, 194, 237
  • Use of "integrating [...] to", "create [...] to", etc, (p. 50, 82, 198, 230)
  • Weird text justification on p. 51
  • Bad pairing of hyphen with comma for asides (p. 82, 112)
  • "Movment" on p. 95
  • Use of a capital X instead of the multiplication symbol × throughout
  • "Acheived" on p. 107
  • "Moriarity" on p. 124
  • Missing space on p. 125
  • "Ambiance" on p. 132
  • Missing period on p. 168
  • "Pixilated" on p. 192
  • "A apprenticeship" on p. 229
  • Stray hyphen on p. 232
  • "Each of will" on p. 240
  • "The genesis for [...] is based on" on p. 248
  • Missing capital on p. 271

(An error rate of ~1 per 8 pages is far from the worst I've observed for books in this category)

The content

The content is largely correct, as far as I can tell. Some of the titles for the examples are wrong, though. The author also misrepresents what saturation means on page 71, and confuses mass and volume on page 144. But in terms of what it has, it's not a bad introductory work.

The book covers all the topics you'd expect. It's mostly about modern design, apart from some historical artist focuses.

The language is a bit loose and ungrounded. A point can "take on a variety of visual realities". A "category of shape" has "criteria". This sort of thing makes the text seem less polished, and at its worst verges on free association.

The figure captions are absolutely crammed with buzzwords: expect to see clean, diversity, appeal, fresh, bold, energetic, dynamic, or a mixture therefore a few times on every page. Sometimes the description of a design is just a list of positive adjectives. I found this very repetitious, and it's made worse by how many of the examples are about real estate, which I didn't find very engaging. This is perhaps the worst aspect of the book; it becomes mental clag that you just have to slog through in order to extract the actual information about each example from a storm of vague positivity.

The last word

I didn't have much good to say about The language of graphic design in this review, but it's perfectly passable. Like so many of the design textbooks I've read, it needs cleaning up. Some of its daring layout choices don't work. But there are ways to discuss what's going on in a design without it sounding like "marketing babble", and this book falls down there.


 

Graphic design for everyone. 2019. Cath Caldwell (Editor).

Cath Caldwell has produced an extremely slick book that lives up to its title (the authors are Belknap, Hearn, Wood, and Woollams; it's edited by Caldwell).

 

 

When it comes to an introductory text, I really have very few criticisms of Graphic design for everyone. The writing style is clear, concise, and gives good examples. There are only a few textual errors, e.g. on page 65, "The rounded edges give it quirky finish" and "an useful", as well as a few other missing words scattered around.

The advice is very practical. The book's visual design and presentation subtly and smoothly demonstrate the various design lessons it preaches. That gives me a lot of confidence in the book's creators. Visually it is very impressive. My only criticism is that using overprint red for the top of a black box on p 68 results in a slight halo due to misalignment and splits the box between page black and rich black.

The overall structure of the book and its paragraph-to-paragraph information flow work well.

Caldwell et al. include lots of material about digital design which I'm less interested in personally, but which broadens the scope of the book in ways that will be useful to many modern readers. All the book's content seems very up-to-date.

The book is so very solid, I read it cover to cover and most of my notes amount to checkmarks next to each chapter name to say: yep, everything worked there. The more I reflect on Graphic design for everyone, the more I think this is one of the best, simplest design teaching manuals I've read so far. Compare:

Those all contain more information than Graphic design for everyone, and will advance the reader slightly further, but at the cost of poor editing and other problems which make for a worse reading experience. Refreshingly, Graphic design for everyone just executes on the premise very well.

The last word

This book would probably be my go-to recommendation for a true novice, especially someone at say late high school level looking into their career options.


Saturday, 22 August 2026

Graphic design again: Three book reviews

Today I report on three recent graphic design books. I'll be covering a great modern theory book, a collection of found typography, and a portfolio of New Zealand batik artwork.

Book 1:

Universal principles of design. Book cover with frog and warning symbol.

Universal principles of design (third edition). 2023. William Lidwell, Kritina Holden, and Jill Butler

This book lays out 200 principles of design, encyclopedia-style.

Text 

This was one of the best books I read this year. The writing has an exceptional clarity at the sentence level and in its flow from one proposition to the next. Much of it is quite idea-dense and abstract, necessitating reading slowly to absorb the text.

The authors phrase things precisely and confidently. "Sound design is not the exclusive purview of a talented few" (Introduction). They expect an educated reader. "They are combined here because they are invariably combined in practice." (#151, Prototyping) If the writing has a fault, it's the occasional American-specific sports metaphor.

This is one of the only design books I've read that's not riddled with typos! Where most of the books I've been reviewing have errors on every page, I noticed just four across 400 pages, to wit: "shouild" in #107 (Legibility); "crticial" and "four-steps" in #142 (Poka-Yoke); "i.e." for "e.g." (#156, Redundancy).

Book design 

Universal principles of design is very professionally put together. The consistency of the layout lends it power, and each section is furnished with see-alsos, references, and links. There are two tables of contents with different orderings, and an index. I've died and gone to book design heaven.

If I have any complaint it's that the text is somewhat small, near the border of legibility. A typography example suggests it may be Trade Gothic set at 9 pt.

Content

The book covers 200 high-level design principles across many domains. Each concept is given with visual examples to discuss. These are elegant and minimalist, with a slight bias towards aerospace examples (one author is a NASA "human factors guru").

Some of the principles are interestingly specific, e.g., #093 (Icarus Matrix), which I could find very little outside information about, and #111 (Magic Triangle), which only applies to Muppet design(!)

I'm not a fan of changing the meanings of existing terms. #128 (Ockham's Razor) presents a concept in the design space which is analogous to, but different from, the established meaning of "Ockham's razor". Conversely, Clarke's Laws are given as a design principle, where they would have benefitted from being rephrased in a more design-specific way.

There is necessarily some overlap in the principles. The sentiment "not everything that can be counted counts, and not everything that counts can be counted" might appear half a dozen times in support of as many different-but-related concepts.

The authors have strong opinions and an evidence-based lean (although I could have done without the occasional flimsy evo-psych). They discuss how the foundational priming experiments (#144, Priming) mostly failed to replicate (albeit springing that disclaimer only after giving lots of details about it in the visual example).

They also pour cold water on the Golden Ratio and the rule of thirds, which "plays, at best, a minor role in creating aesthetic compositions but a valuable role in focusing attention." (#160, Rule of Thirds) I found the guidance useful enough to write it down:

1. If there is a strong primary element, centre it. Don't use the Rule of Thirds.

2. If there are two strong elements, balance them: position them at (especially diagonally) opposing intersections with the Rule of Thirds.

3. When there is a strong vertical or horizontal element, align it along one of the grid lines of the Rule of Thirds.

4. When there are many elements with similar visual weight, don't use the Rule of Thirds. 

I particularly enjoyed learning about Conway's Law (#040), Inverted Pyramid (#099), Poka-Yoke (#142), Visuospatial Resonance (#193), and some of the more philosophical discussion in e.g. Causal Reductionism (#023) and Root Cause (#158). The use of the Vasa warship to illustrate Feature Creep (#063) was very funny.

I'm reading design books this year because of my renewed interest in visual design, making the sections on Consistency (#035), Figure-Ground (#067), Highlighting (#091), and the von Restorff Effect (#194) interesting too. 

In summary

Universal principles of design is an absolute delight. The first time in a while that I'd like to own a shiny new copy of a book.

 

Book 2:

Look & see. 2018. Anthony Burrill

In this book, Burrill curates some of his collection of typography examples. These are reproduced reduced to black and white, with resulting grunge/distress effects. The typography is always black, never inverted or coloured, but there is simple, tasteful use of overprinted block colours for contrast.

 

Computer glyph. Tall typography. Digits with the names of numbers cut out of them.
 

Burrill has selected the "found typography" both for its characteristics and for its interesting provenances, which are described. The writing is somewhat amateurish, with its share of errors. It's somewhere in the triangle of poetic, banal, and twee, which I found made for a very easy read. I think it succeeds as a coffee table book, and could serve as inspiration for someone working closely with type.

The book's layout uses a fascinatingly wide typeface for body text, and is prolific with its arrows in a multiplicity of styles. Sometimes these design books have quite experimental features and I wish they'd explain them as they went!

 

In summary

Look & see is a fairly lightweight and relaxing read. I got a few ideas and laughed at a few curiosities, which is probably what you hope for out of a book like this.


Book 3:

Book cover of An Eccentric History in Batik.

 

An eccentric history in batik. 2025. Dinah Priestley

This new 242-page book showcases the art of Dinah Priestley and the late Tony Burton.

The text

After a rather stuffy guest foreword, the book is quite approachable.

Priestley describes her experiences with batik (traditional patterned dyeing using wax resist), as well as offering a sort of biography of her artistic life with Burton. I found myself wanting more details on the batik side.

A lot of Priestley's and Burton's art depicts parts of New Zealand history from older times into the early 21st Century, covering for example the Land Wars. With Priestley explaining the artworks, the textual content ends up comprising a mostly-unflinching look at New Zealand history.

Priestley's writing is rough and ready, but not bad. The authorial tone does sometimes dip into a sort of prim self-righteousness, e.g., trying to recast being a bad speller into an unalloyed good. But it's vivid and easy to follow. There are a few grammatical mistakes that unfortunately jump out at the most serious points (e.g., 'burnt alive' for 'burned alive').

Art

I wasn't familiar with Priestley or Burton, and enjoyed seeing their work. This book showcases hundreds of pieces, almost all in batik, but supplemented with cartoons and masks.

The art itself is wonderful. The unusual style of the artists, reminiscent of children's book illustrations newspaper cartoons and old woodcuts, is really set off by the choice of medium.


18th Century French Explorers Collecting Fauna, in the bush.
18th Century French Explorers Collecting Fauna

Annie Burnell Beauchamp, sitting in a chair.
Annie Burnell Beauchamp

The fabulous Sir Edmund Halley 1986, looking through a telescope.
The fabulous Sir Edmund Halley 1986

1980s Wellington Stock Exchange, in three panels.
1980s Wellington Stock Exchange

Layout

The book's chapters are casual, and their structure not too ordered: 'Blokes', 'Nightclubs', 'Sporty Types', 'Mistresses', etc. 'Blokes' comprises "fathers, gardeners, musicians, poets, wharfies, artists, kayak instructors, cricketers" and has the distinctive quirk of listing the ethnicity of almost every portrait subject, perhaps because the writer is from a certain time.

I liked the visual formatting. The book is laid out on a simple grid but doesn't keep to it strictly, as the batiks come in a variety of shapes and sizes (and the designer tries to set many of them to full pages). I notice that two minor variations of the 'Nikau and the Botanists' artwork are shown on pages 54 and 159, likely by mistake.

In summary

I read too few New Zealand books. I picked up An eccentric history in batik on a whim and Priestley's distinctive style really sold me. It's a visual treat.

 

Sunday, 22 March 2026

Reviewing Graphic Design For Dummies

I've been reading and reviewing (here, here, here, and here) books about graphic design.

For book number fourteen, I picked something different. It's produced for a very different teaching style, and was published just last year.

Graphic design for dummies. Book cover.


Graphic design for dummies. 2025. Ben Hannam.

I haven't more than flicked through any of the For Dummies books before. I was curious how simple they could actually make the topic.

I ended up having a lot to say about this book, hence a dedicated review post. Not until we get to Meggs' history of graphic design (spoilers) will we see a book with such a contrast of highs and lows!

Writing style and repetitiveness

Graphic design for dummies is extremely readable, in a way that suggests there's a manual of style for this series. The vocabulary is basic and the sentences themselves are seldom complex.

The author often repeats the same thought twice in a row, sometimes with minimal rewording. On page 154, two paragraphs in a row recommend picking a palette of two to five colours. On page 156, the idea that even subtle textures can reinforce design concepts is written two different ways within a paragraph.

Sometimes author Ben Hannam repeats short phrases within a sentence. On page 71, one paragraph states twice that some creatives may feel "threatened" by generative AI; the same paragraph contains the sentence "There are legitimate concerns about copyright and authorship, the quality and uniqueness of the work, and other legitimate concerns" (emphasis added). Page 177 says: "In Figure 8-9, the concept of position hierarchy has been illustrated to help show the concept of position hierarchy." The pinnacle is page 221:

The font Gotham is described as performing well "in both print and digital mediums" twice in a row.

That one is clearly a mistake, but there are so many instances of repetition that I'm not sure it's all errors or filler. It might be Hannam's personal style, or something required by the For Dummies series. Or it might be an artifact of LLM generation — not a possibility I like to bring up, but this is a recent book and the author is deeply pro-AI, as we shall see.

A lot of the repetitiveness serves to reassure. About half of the book's first eight pages of text is just reiterated reassurances for a novice. This returns several times, e.g., on page 75, and I expect it is a feature of the For Dummies series.

Hannam's writing is accessible and clearly-written, with high explanatory power. However, there are a number of awkward phrasings along the lines of "especially if you're first starting out or at the beginning of your journey" (page 2) which align with both the text's repetitiveness and, yes, its grammatical problems.

Errors

What is the state of modern publishing? Usually I reduce it to a few lines of complaints, but this time I'll list the errors that jumped out at me (and then only when I had my notepad nearby).

  • "to communication" for "to communicate" (page 41)
  • "you may in interested in sharing" (page 53)
  • "creating" for "creative" (page 57)
  • A cost is itself described as being "pricy" (page 65)
  • Page 72 says 360 KB is 180% of 20 KB
  • "likes" for "like" (page 74)
  • Stray commas (pages 80, 141, 193)
  • Wrong product names (page 86)
  • "hone in on" (page 96)
  • "This may be the first time the client has worked with a graphic designer before" (page 108)
  • "ready to go until needed" (page 116)
  • Mistaken insertion of "what" (page 131)
  • "place" for "placing" (page 134)
  • A sentence that's just a collection of verb phrases (page 138) 
  • "holes" for "wholes" (page 144)
  • "more [...] rather than" for "more [...] than" (page 147)
  • "but it can" for "but can" (page 149)
  • "a disconnect between [single thing]" (page 151)
  • An unnecessary "for you" (page 151)
  • "when done so" for "when done" (page 160)
  • "ration" for "ratio" (page 164) 
  • "land" for "land on" (page 193)
  • "technically be" for "be technically" (page 176) 
  • "Repetition movement to move to help move your audience's eyes" (page 172)
  • Missing "that of" results in comparing a binding method to a book (page 182)
  • it/they confusion (page 184)
  • "horizontal likes" for "horizontal lines" (page 186)
  • "software [...] has already begun to adapt AI tools into their software" (page 241)
  • A list of verbs ends with a noun (page 242)
  • "of" for "from" and "make" for "take" (page 244)
  • Missing "that" (page 197)
  • "not to" for "to not" (page 198)
  • Missing capital (page 199)
  • "in" for "is" (page 206) 
  • "and" for "with" (page 220)
  • "Chapter 1" for "Bonus Chapter 1" (page 222) 
  • Accidental sentence break (page 236)

This was far from a close reading. I doubt these were even a quarter of the errors in the book. There might be a mistake per page on average.

...But no typos that a spellchecker would have picked up. That's the best I can say about it. Anyway, my heart goes out to the book's credited proofreader Debbye, who must have either been under an impossible time crunch or been given a truly nightmarish manuscript if this many errors made it into the final work!

Maybe this is just the new normal. I've gone on about the textual problems in other teaching design books. I've seen elementary typos on official communications from my bank. And at the meta level, even some of the real-world design examples shown in Graphic design for dummies are full of errors, e.g., you can see typos in the barely-visible text in the Raskal packaging and brand guidelines infographic (page 136).

The book's style

Graphic design for dummies spends less ink on real-world examples than the first dozen design books I read. At the same time, it's more pedagogical, and it has a good number of simple illustrative examples. There's a greater focus on presenting and then applying its lessons.

Also unlike those other books, Graphic design for dummies is clearly not laid out spread by spread. Over and over again it breaks examples across spreads, has explanations begin on the spread before the diagrams they refer to, asks you to compare two figures requiring a page turn, and so on. This is more irritating than it sounds, and really drives home the value of designing spreads instead of just flowing the text.

Other parts of the design are good, and it's all teaching-oriented. I like the simple structure, the chapter summaries, and the consistency of chapter layout.

The book's content

Graphic design for dummies covers all the topics I've been reading about for months, and then some. If this was the first text I'd picked up, I think I would have been completely riveted. Even so, I found it engaging and useful.

Ben Hannam has an interesting view of creativity as an additive, expansive process, to be followed (iteratively) by what he calls logical thinking as a process of evaluation and narrowing down. I think 'logic' is the wrong word but see what he's gesturing at. "The goal of logical thinking is to identify the best or right solution. Often, logical thinking is a selective process where constraints dictate certain outcomes". I reflected a lot on how this opening-up / narrowing-down process might relate to game design.

Graphic design for dummies also lays out a seven-part design process which is cyclical and iterative:

1. Project brief and goals

2. Research and planning

3. Brainstorm concepts

4. Sketching and refining ideas

5. Design development

6. Feedback and revision

7. Finalisation and execution

This is reinforced by some incredibly actionable advice given for each phase. This is exactly what I've wanted more of from the design books. For example, phase 4 is about sketching ideas, combining and refining them, and has a really thorough worked example. The book's downloadable bonus chapters (more on them later) continue in this vein.

This is the high point of the book, and it's really strong. I wrote down a lot of notes. Hannam talks about iterating ideas early and often, and brainstorming widely, and I was struck by the sheer extent he recommends. For example, he has his design students make 150 thumbnail sketches for a project, and says he's observed a sketch ratio of 100 likely dead ends : 45 not particularly inspired/exciting/unique : 5 with great potential. I'd really like to take this and run with it as an exercise for both visual design and other creative activities.

Hannam gives solid advice on actually making decisions during the design process. He discusses ways of actually establishing hierarchy in Chapter 9 on layouts, and ways to actually pick a palette (with useful guidance on accessibility) in Chapter 10 on colour. Along the way he scatters in links to online tools, and the book is published recently enough that they work.

If only that was all. 

Design-by-numbers

Generative AI is mentioned throughout, beginning on page 26. Hannam makes his position clear: it is "impressive", "powerful", "extremely easy", etc, and tasks like "editing images [...] can be automated with powerful AI tools."

He uses Adobe Illustrator text-to-vector once for demonstrative purposes (page 71), but then wouldn't you know it, a couple more slip through unlabelled. For example, specimens on page 174 are likely made with the same text-to-vector, because they're grotesque. Graphic design for dummies features characters wearing skin-tone belts and one-and-a-half hats, with misshapen hands, ankles that extend behind instead of into their (mismatched) shoes, and so on.

The book closes with a brief tacked-on chapter on generative AI. Here, Hannam sets out to annoy me with:

  • Relentless enthusiasm tempered with a tiny dash of mealy-mouthed both-sides-ing
  • Referring to generative AI just as "AI", an acronym he defines then neglects to use
  • Remarks about [generative] AI being able to "understand" things

This chapter makes a lot of claims that are, frankly, false.

  • "AI can help deliver the content that users need more quickly and accurately than you could by using a set of static variables [in a traditional web storefront]."
  • AI will "increase accuracy" and "can analyse data [...] more accurately than humans".
  • AI can be used to reduce bias in things like "broad representation of different groups".
  • AI can be used to "simulate" user interactions and A/B testing, i.e., fake data instead of gathering it.

This is nonsense, of course. Generative AI increases accuracy? It reduces bias? It's faster than serving static content? Anyone who understands the technology is shaking their head. Hannam loses the last of his credibility in this area by urging you to use [presumably generative] AI to track file changes, do file management, organise assets, and manage versioning. I would uhhhh. Advise against it.

Finally, there's a ton of pandering "will be able to" and "one might imagine" and "are likely to become" which I'm just sick of by now. There's a whole subsection on "AI-Powered Design Assistants" which the author admits is essentially fanfiction! Why on earth did the book get implausible, depressing, futurist fanfiction when a bunch of actual content got delegated to downloadable bonus chapters?

It's a good thing I'm not in the habit of giving numeric scores in reviews, because this chapter completely depleted my goodwill. It's hard to imagine a sourer note to end on... except wait, we're not done. Let's quickly download those bonus chapters.

Oh wait oh no

You thought the AI chapter was a bad look? Check this out.

This book was published less than a year ago. It promises in multiple places, including boldly on the back cover, that you can get six bonus chapters online at dummies.com. Nope! Actually you can't. You can go there and (a) buy this book, or (b) "engage with this book", i.e., type text into a chatbot. There is no way to (c) get the bonus chapters it promised.

Now, Graphic design for dummies provides two publisher links, so I checked those just in case. The first one is for support, booksupport.wiley.com, and it's a dead link! Again, this book was published last year! The other link also doesn't have the bonus chapters. You can send the publishers a message there... but only if you subscribe to them. WTF.

So I looked up author Ben Hannam's website to ask him about it. He has a message box, which formats your message in all caps like you're shouting. Then the Send Message button just throws an error.

 

Error message. Oops! Something went wrong while submitting the form.

At this point you just have to laugh. 

I was all set to compare this book to the Ambrose-Harris Vortex, in terms of the density of mistakes and parts of it being fundamentally broken. But ended up going back to the publisher's website on a whim and after some more digging I did find the bonus chapters. Notably not at the dummies.com domain which is where they're meant to be, and where several other For Dummies books have bonus chapters.

The bonus chapters, finally 

There's six bonus chapters, all very consistent with the rest of the book, full of grammatical errors but with some pretty useful content.

Chapter one: Walking through the process of designing a logo and a business card. I really liked these hands-on, in-depth examples. There's a funny typo in the quote on Hannam's mocked-up business card (Figure 9) but it does get fixed in the final result in Figure 10.

And it is so on the nose that it beggars belief that the personal logo Hannam ends up with at the end of his design process appears to read more like the acronym "AI" in lowercase than it does his initials "BH" which it's meant to be:

Ben Hannam's personal logo. It purports to be his initials, B and H. To me it looks like A and I.

Chapter two: Strategies for success. Hannam repeats at length the old canard about "Roman war chariots" having led to railway track gauge and thence constrained the design of the Space Shuttle. This is false. Repeating it undermines his point about design constraints and makes the reader wonder what else he's got wrong.

Aside: Ten minutes of proper research puts the myth to rest. But maybe not if you "fact check" it with generative AI. I looked at Google's "search" "results" out of morbid curiosity, and the chatbot both-sides'ed it.

This chapter also has a section called "Escape the pitfall of repeating yourself", which is hilarious in the context of a book which repeats itself so often.

Chapter three: About avoiding common mistakes. It covers aspect ratios, working with images, file management, compression, colours, rich black, and going to press. Nothing new for me personally, but all good simple solid advice.

Chapter four: Exercises to test a new design student's skills. Also really good! I think the intended audience would find it exceptionally useful. I wish it had been included in the physical book instead of hidden away where most readers will never see it.

Chapters five and six: On receiving and giving critique. Mostly in the vein of career advice for a university student.

Hannam wraps up the bonus chapters with a protectiveness about graphic design students being exploited. It helped get me back in his corner a bit after the AI rubbish.

In summary 

What a rollercoaster. Graphic design for dummies has some of the most high-quality practical and focused advice, given in plain language and without talking down to the reader. It's probably the best graphic design teaching text I've read so far, and also stands up okay as an illustrative text. It doesn't really set out to be an inspirational text. And then of course it's error-riddled and full of AI slopaganda, and trying to find the bonus chapters was deeply frustrating.

Despite such deep flaws, I have to say that on the whole, I can recommend this book. But I'm still hoping to find something better.


Tuesday, 17 March 2026

Twentieth Century art and design: Three book reviews

Let's take a trip back in time. 

This year on the blog I've been reviewing books about graphic design (here, here) and books of graphic design (here). Today I have a few more in that category, exploring the graphic design of the twentieth century.

Read on for 'art through precision' by M. C. Escher, vintage typography reclaimed, and a hundred years of science fiction illustrations.


Book 1

 
Book cover. The graphic work of M C Escher.

The graphic work of M C Escher. 1975. Maurits Escher. Translator John E. Brigham.

I was interested in M. C. Escher's work as a child, but haven't thought much about it (beyond one Escher print on my wall) between then and reading this book now. This is a reprint of his 1961 book.

Escher selected and arranged the contents, and wrote the book's introduction (the entirety of its text). In translation, Escher sounds like an old-timey wizard. This isn't helped by him name-dropping his dark arts:

 

Extract from book. "This was in 1946 when I first made the acquaintance of the old and highly respectable black art technique of the mezzotint".
Extract from book. "This was in 1946 when I first made the acquaintance of the old and highly respectable black art technique of the mezzotint".

(Copy Editor Brain never turns off; even in five scant pages of text I noticed the weird paragraph breaks, 'lightening' for 'lightning', etc.)

A remarkable commentary 

I want to start with Escher's own explanation of this book.

"Apart from prints 1 to 7 inclusive, all the numbered reproductions in this book were made with a view to communicating a specific line of thought. The ideas that are basic to them often bear witness to my amazement and wonder at the laws of nature which operate in the world around us."

Escher makes it very clear that his artworks are deliberate visual expressions of specific ideas (these come across as mathematical ideas to the modern viewer/reader, but he shies away from the word). He takes pains to describe how and why each piece develops the idea. So when, for example, he talks about infinity, it's not in a vacuous or emotive way, but in very specific and grounded terms, of nadir and horizon and reduction and proportion and geometry and limits. I've actually never seen art explained so clearly before, and I found it very endearing.

The process of artistry

Escher says he finds as a mature artist that an artwork comes about in two phases. First there is a lengthy, difficult visualisation and numerous attempts to get a detailed concept sketch right. "After this, to my great relief, there dawns the second phase, that is the making of the graphic print; for now the spirit can take its rest while the work is taken over by the hands."

Manual skill has been sublimated and the toughest work that remains is deciding on its application. 

It's slightly melancholy to read Escher casually mentioning the secrets of what might as well be lost arts for most people – specifics of woodcut printing, hand-etching mezzoprints, etc – in a way he clearly expects his reader will be familiar with.

 

Art by M C Escher. A centipede-like creature with human feet curls up upon itself, set diagonally in a page of text.
 

So yes this book is absolutely fascinating, for reading as much as viewing.

The commentary also achieved its goal, in helping me understand some Escher works I've seen before but not comprehended (or perhaps only appreciated the artistry without realising there was something to comprehend). For example:



Three stacked shapes blurring the lines between 2D and 3D.

This print explores the use of 2D artworks to denote 3D objects and the fact that there's no true way to experience 2D in our 3D world. Escher depicts three shapes. The first is a sphere. It rests atop the second, a reinterpretation as a 2D form giving the illusion of a sphere, made paper-thin and folded in half to reveal the deception. One of its edges rests (as if it really were the lower half of a sphere) atop the third, another reinterpretation as a 2D image shown in perspective resting on a flat surface.

In summary

A really enjoyable book. I got far more out of it than I expected to.

Also there's a vein of TTRPG inspirations here, e.g.:

 

A giant mantid stands atop a reclining man in a surreal architecture.

When Escher's work enters the public domain in ~2043, it's going to be a huge boon to indie RPG and art zine scenes.

 

Book 2

 

Book cover. Vintage typography & signage.

 

Vintage typography & signage. 2018. Frank H. Atkinson, Charles J. Strong, & L. S. Strong.

I've used these reviews to vent about textual errors before. Finally, an exception: this book is completely without typo. How does it accomplish this? It has only a single paragraph of text.

The remaining 120 pages are all dedicated to recreations of various signs, illustrations, and typefaces from the early 1900s.

The original sources are two books, Frank H. Atkinson's Sign Painting (1900) and Strong's Book of Designs (1917). I don't understand why this information isn't given up front in the aforementioned single paragraph of text. The book just says "two rare, early-twentieth-century sources" and relegates the titles to the tiny legal text in the front matter. It feels faintly distasteful. On the other hand, only the three twentieth-century artists are credited (L. S. [Lawrence Stuart] Strong is Charles Strong's son; their Book of Designs is a collaboration).

Most of the examples are in black and white, with a few decorative initials and full page illustrations rendered in colour. Stylistically, the examples are all either 19th-century traditional signwriting or distinctly Art Nouveau.



$15 choice of any suit. Old advertisement.

It was pretty easy to chase down the source texts for comparison: Sign Painting and Strong's Book of Designs are both archived.

In summary

I wonder what the process of cleaning up the originals for republication was like. On the one hand, they certainly appear to be in a smooth modern format. Are they vectorised, manually or with an automatic tool? Or is the publisher having access to the original printing plates sufficient to produce nice crisp copies that you can't get from archives of old original print copies?

I find it notable that no additional artist or author involved in publishing this modern edition is credited. I'd hesitate to call it a cash grab, but this isn't a high-effort book. It's a good resource for works from the specific era. Some of the examples were interesting enough that I've downloaded copies of the original sources from archive.org for inspiration or use.


Book 3


 

100 years of science fiction illustration. 1975. Anthony Frewin.

The photo above is my battered old copy of this book, often flicked through but never read cover-to-cover. It covers the 1840-1940 period. The writing is quite editorial in tone, with a Britishness that occasionally comes through when cross-examining twentieth century American writings about the state of the art in science fiction.

 

An example cover of Amazing Stories. A naval battle against cartoon-eyed reptilian monsters.
Amazing Stories

 

Tracing the origination of science fiction

There's no hard line to be drawn at the start of the SF era, and author Anthony Frewin's choice to begin with the work of Grandville in the 1840s is in a sense arbitrary, especially since the book follows it with a 40-year gap before including the works of Robida.

When tracing the genre's roots and trying to establish when it really became an entire new category, Frewin credits John W. Campbell as having "moulded" all of SF to come. Magazine editor Hugo Gernsback takes some knocks in the process:

"Gernsback (1884-1967) may not have been the 'Father of Science Fiction' as so often has been claimed, but that he made a substantial contribution to the development of the genre no one could deny. To say that he gave SF an almost universal popularity at the cost of castrating its literacy is not far from the truth."

Frewin calls Gernsback's prose "bereft of sensitivity, devoid of humour, pedestrian in the extreme, and evincing enthusiasm for nothing more than the most abject of gadgets".

From the sample included I have to agree Gernsback's writing was unimpressive. It also taught me that in the 1920s we almost settled on the term "scientifiction" instead of "science fiction":

Text. The Rise of Scientifiction.

 

Colourful 'Scientifiction' badge.


Regarding science fiction artistry specifically, Frewin notes that the work of Frank R. Paul as a magazine cover artist would come to characterise all SF work for "forty years" [1927-1946].

Trends, critiques, and content

Frewin traces the rise of science fiction chronologically, era by era and artist by artist, with an understandable focus on the magazine industry where most of it was happening. He generally doesn't withhold criticism – "The turtle-men are ill-executed and of little consequence" is a great line, doubly so out of context.

He has a number of other bangers, such as referring to 1938 as the year SF technology stops looking like "the inside of a radio set". And on changes in SF and publishing trends: "Today's format is tomorrow's doormat".

For my purposes though, the text was a bit judgey without always having strong explanatory power; I would have preferred more focus on why Frewin thinks some work or other is "insipid". 

100 years of science fiction illustration was published in 1975, of course. The editorial tone could have been a lot worse. Instead, Frewin comports himself well, calling out xenophobia, the depredations of war, and narrowness of writers' assumptions.

The book reproduces tons of neat images. There's lot of technical proficiency on display, all with that instantly recognisable twentieth century science fiction feel.

Leo Morey's flying starfish drawn for Dragons of Space (1930s).


Errors

100 years of science fiction illustration feels a little amateurish in production, perhaps appropriately given so much of its subject matter is about grasping blindly at new concepts. The book layout is odd. The paragraphs have neither indents nor spaces, making it hard to tell where they start. Many paragraphs end in ellipses, for all that the text lightly mocks this practise several times.

The choice of a typeface with fine lines means that when printed white-on-black, commas turn into full stops. For example:

The commas appear to be full stops in this text extract.


And there are lots of outright mistakes in the copy. Entire repeated lines. Misspellings, often consistent ("canon" and "apocolyptic" throughout). Missing spaces. An arbitrary mixture of italics and quotes for titles, and at least one mis-titled story.

In summary

Image titled The Gland Superman. A glistening nude man sits up on a bench in a Frankenstein-esque laboratory.
 

This book delivers just what you would expect from the premise. I'm not at all well-versed in science fiction history, so it's possible it has omissions, but the text felt comprehensive and thoughtful and the illustrations were very engaging.

 

Relevance to my 'learn about graphic design' goals

I'm enjoying expanding my art analysis palette. It's good to take a closer, deeper, and more systematic look at types of artwork that feel familiar but only from having seen instances in passing.

Tune in next time for a study in highs and lows when I look at Graphic Design for Dummies!

Wednesday, 18 February 2026

The Ambrose-Harris Vortex: Four design book reviews

It's Febreviewary! I'm reviewing four graphic design books in this post. They're all written by Gavin Ambrose and Paul Harris, sometimes with a third author.

Enter the Ambrose-Harris Vortex 

The design books I've read so far in 2026 have been tied by an unexpected thread: Their remarkable number of typos and textual errors, despite in some sense being "text objects about making good text objects".

So far we've had the book that misspells its own title and the book with the broken index. Today we'll be looking at, amongst other things, a book with a remarkably wrong colour wheel.

I should note first off that the errors aren't a deal-breaker. These books are informative, visually delightful, and full of great examples of graphic design work. That they're very good books on the whole really just highlights how shockingly un-proofread they are. If they also had mediocre content, poor writing style, dull layout, etc, then I would have written them off and moved on, instead of bothering to note down the details for these reviews. Unfair? C'est la vie.

 

Book 1:

 

Book cover. The fundamentals of typography (third edition).

The fundamentals of typography (third edition). 2020. Gavin Ambrose, Paul Harris & Sallyanne Theodosiou.

This is a comprehensive primer. Between Practical typography and Typography essentials, I was already familiar with a lot of the basic instructional information that's given in The fundamentals of typography, but it was a comfortable familiarity. I think it would be a good introduction for a beginner or would serve in some respects as a reference work.

I found some of the visuals quite inspiring, and made some notes about things to try. Check out this neat bit of graphic typography, for example:

A graphic K covered in oozing bubbles.

The book is pretty good about identifying its lettering examples, only occasionally mentioning a typeface without a visual example or giving an example without naming the typeface.

Problems 

The fundamentals of typography contains lots of basic typos (e.g., a repeated "the the", page 41). Beyond that, some poor wordings are compounded by a surprising number of outright textual errors in the examples constructed by the authors.

The first example of leading on a baselines grid on page 51, for instance, is incorrectly described as having "an effective leading of 24pt" and then is discussed in several contradictory ways.

An example of text justification causing too broad word spacing in spots somehow manages to place the highlight boxes over random parts of the paragraph, not over the spaces in question. This kind of error left me with the overall impression that some systematic reformatting done for an edition update broke some of the examples, and the creators never bothered to find and fix them.

In summary 

A solid introductory text let down by frankly amateurish errors. The book reproduces tons of nice pieces of typography from various designers, and is quite enjoyable to page through just to look at.


Book 2:

Book cover. The fundamentals of creative design.

The fundamentals of creative design (second edition). 2011. Gavin Ambrose & Paul Harris.

This is a great design book. It's wide-ranging and comprehensive. Some of the material is shared with the other Ambrose & Harris books I'm reading, but most is new. The examples of graphic design work are numerous and on-point, and occasionally exquisite. I particularly enjoyed reading the chapter on layout and grids, and I also found the discussion of semiotics useful.

The book's visual design is just as nice as you'd expect. It's subtly colour-coded. Various varnishes, page treatments, and spot colours are used illustratively, to great effect.

Andy Potts design (page 105)

This is, I suppose, a fairly old book now. 2011 still feels recent to me, but 15 years on it really jumps out when the book mentions Youtube and Flash Player ('the format of choice for embedding video on the web') in the same breath. The whole 'for screen' section was a miss for me, but the only one.

More sloppiness 

I spotted the first typo on page 10 ("In turn, became were the basis for") and these proved to be omnipresent. The authors also have a problem with occasional poor sentence structures leading to ambiguous meanings.

More importantly, just as in The fundamentals of typography, the examples of real world graphic design soar, but the examples constructed by the authors are a joke. This book is riddled with diagrams which embarrassingly don't work. e.g.:

  • Page 57 says "Although the bottom part of the letters in this subheading have [sic] been removed, it can still be read easily." The bottom part has not been removed.
  • Page 124 mixes up left and right.
  • Pages 137 and 169 have example images that don't match their descriptions (a greyscale image is meant to be magenta, and spot varnish is not applied as the authors describe).
  • The colour wheel on page 126 is preposterously mislabelled:
Sorry for the poor photo. The two colours you can't see are labelled as yellow (correctly) and yellow-green (arguably correctly).

It's hard to even count the colour wheel errors because it's so mangled. I think it's meant to be a cyan-magenta-yellow colour wheel, because yellow and magenta (the latter mislabelled as 'red-orange') are labelled as primary, and cyan is included (albeit mislabelled as a secondary colour). The twelve hues are what you'd expect: it includes the tertiary rose hue between magenta and red, and it has three hues for red through yellow where a red-blue-yellow wheel would have five.

...But the tertiary hue labels are for a red-blue-yellow colour wheel: yellow-orange, red-orange, red-purple, blue-purple, yellow-green, and blue-green. And these aren't even a 'best effort' to try to apply the R-B-Y labels to a C-M-Y wheel! They only have the word 'primary' on there twice! Yellow-orange is between yellow and red! There are two red-oranges!

I assumed at first this got broken during an edition update, but nope: I managed to find the original (2003) edition and it doesn't include a colour wheel at all. What happened?

In summary

I like this book as an instructional text, and the examples of people's graphic design work are so good. A real shame about the errors. I've been thinking about that colour wheel for weeks.

 

Book 3:

 

Book cover. The layout book.

The layout book (second edition). 2015. Gavin Ambrose & Paul Harris.

I like the opening quote, which articulates my reason for wanting to learn more graphic design:

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. 

– Charles Eames

I want to have a more purposeful approach to every page I make, and have the skills and tools at hand for doing so.

It's unfortunate

I am still deep in the Ambrose-Harris Vortex. The layout book gets sloppy immediately.

  • There's a 38-word run on sentence in the first paragraph of the first chapter.
  • Page 12 is missing a sentence subject.
  • There are missing commas every few pages, plus a few unnecessary extra commas (e.g. pages 17, 149, 164).
  • Page 19 alone has a missing space, a missing comma, a missing word, and begins two sentences in a row with "Here, the".
  • Page 86 has a section on creep (a technical term) without ever saying what it is. Other times it was unclear whether an out-of-place word was an undefined graphical design term which the reader should go look up, or simply the result of a botched sentence. See e.g. "reveals" on page 150.
  • Some sentences have a singular/plural mismatch (e.g. pages 144, 150).
  • There are tons of basic typos that should be picked up by automatic spellchecking (e.g. page 145, "mutliple"; page 114, "0dominate"; page 176, "challanges"; page 179, "picutred").
  • The instructions on page 73 for dividing a golden rectangle end with "multiply by 1" for some reason.
  • The page 184 caption is a run-on sentence of more than a dozen phrases.
  • Page 99 changes horses in midstream with "Notice how use of a grid to create balanced areas of intervention, where text blocks mirror adjacent images or white space."

There are awkward phrasings or grammatical errors on almost every spread. I just don't understand how everything else about the book is so nice but they couldn't be bothered to fix the text-level stuff. Speaking as a former semiprofessional copy editor, you don't even need to hire one to pick up most of this stuff! The authors could have just taken a day to read their text aloud and noticed 95% of it!

Take the phrase-salad on page 92. Incorrect comma usage and subject/object mismatch, plural/singular mismatch, all in one paragraph. You can tell there's a text problem from the most casual read. It really comes across as text that was drafted but at most got a single edit at the paragraph level.

On the bright side, there were fewer author-made examples in this book. The systematic botching of them seen in the previous two books wasn't present; I only noticed a couple of very minor mistakes. In fact, a part of the book I liked the most included this straightforward author-constructed example of layout elements (and the accompanying discussion):

Summary of page elements. Proximity, Unity, Alignment, Contrast, etc.
 

Size

This is a 22×30 cm book. It's really nice to have a larger space with so much allocated to visual examples. The authors also break up the text by switching to a large point size for introductory paragraphs, which I don't consciously care about but which I have to presume is a considered, psychologically effective choice (given that this is The layout book).

Structure

The book's six chapters cover historical context, basic layout principles, grids, page objects, interviews with designers, and reader exercises. The last two make The layout book stand out from the other primers I've read.

This book helped me understand hierarchy and orientation in particular and was worth it for that alone. Generally the content is very good. At its worst, there are a few cases where the authors fall into the trap of saying that a thing can be done but not properly explaining how it can be done, relying too heavily on the book's (again, just excellent) real-world-design visual examples. This happens e.g. in the analogy of depth-of-field to hierarchy and layering on page 150.

In summary

I liked The layout book. It's a visual extravaganza. I think I'd have enjoyed it more if I wasn't coming from two other books by the same authors, covering some overlapping ground, with the same boatload of sloppy errors.

 

Book 4:

The fundamentals of graphic design, bookcover.
 

The fundamentals of graphic design (second edition). 2020. Gavin Ambrose, Paul Harris, & Nigel Ball.

I'll admit, I picked this one up weeks after reading the others, just out of a perverse sense of curiosity. Would it continue the pattern?

Visual design

Each chapter page has a footnote looking ahead to the chapter contents in short-form, with page references, a bit like an old-fashioned novel summarising the chapter's contents ahead of time.

Odd book design choices I wish I knew the creators' reason for:

  • They use a large-sized display font for the opening body text in each spread.
  • There's a text adornment gimmick: a long underline at the start of each introductory paragraph for a new section. A hundred instances of that meant at least fifty times that I instinctively tried for a moment to 'solve' the text like a crossword clue. Probably not what they intended!
  • Subsection headings are set in green boxes, subsubsection headings in white boxes, but the text is flush with the bottom of the box (so that letters with descenders dangle out of it) for some reason.

The callout boxes at the bottom of the page used to define terms of art are a nice touch, although I was amused on page 62 when the definition of 'values' relied on four-dollar words like 'acrimonious'.

The book's accompanying glossary is very comprehensive (seven pages)!

Content and writing

This book's take on the classic what is graphic design? opener includes (page 8):

Graphic design takes ideas, concepts, text and images and presents them in a visually engaging form through print, digital, or other media. It imposes an order and structure to the content in order to facilitate and ease the communication process, while optimizing the likelihood that the message will be received and understood by the target audience. A designer achieves this goal through the conscious manipulation of elements [...]

...which I rather like. It sets expectations that the book is going to be slightly more pragmatic than the others; these were borne out. The authors describe the expected commercial/studio graphic design process, walking through the steps, and go into some detail on the practicalities of paper, ink, production, packaging, etc.

By necessity, there's a fair amount of overlap with the other Ambrose-Harris books, but refreshingly few repeated examples of real-world design (I'd guess 98%+ were new).

The authors impressed me by covering all the bases and then finding room throughout for some really thoughtful discourse. There are short essays on social responsibility, consumerism, anti-consumerism, "subvertisements", greenwashing, design as a non-neutral process, and the "misery of choice".

Aside: I find that as I get old and set in my ways I'm caring far more about the serial comma. The authors refuse to include it, but are at least consistent about it. Still, it really is conspicuous in its absence, creating a visual hiccup every time you miss it and have to re-parse the word 'and'. Why choose to make your text harder to read?

Are there text-level problems?

No prizes for guessing yes. I noticed all sorts of basic errors:

  • Agency accidentally assigned to an immersive experience (page 7).
  • Misuse of words and phrases like "despite" (page 11), "impact on" (pages 14, 42), "comprising of" (page 58), and "resided" (for "resized", page 159).
  • Several missing spaces on page 57 and missing words like "the" on page 89.
  • Faulty pluralisation in a few places, like "is"/"are" confusion on page 68, and "access to a mobile devices" on page 152.
  • Grammar mistakes that smack of hastily rewritten sentences. On page 108: "[...] a wide range of flexibility in the finish, which can be obtained in the final product and the print run possible."

(The authors also use "his or her", a phrase I'd consider deprecated by this point.)

There are only about 15 author-created examples in this book, and perhaps due to that relative paucity, none of them were outright broken. The "communication flow between agencies and clients" diagram on page 143 does approach that status. It ought to serve as an aid to comprehending the text, but this one is so abstract that a reader who hasn't already understood the main text won't be able to puzzle out the meaning of the diagram.

In summary

The fundamentals of graphic design didn't wow me quite as much with its real-world graphic design examples as the other Ambrose & Harris books. But it covered a lot of ground in quite practical ways, and the interspersed high-level ethical and philosophical treatments of graphic design considerations were a pleasant surprise.

 —

Closing thoughts

All books have flaws. It was a weird experience to read books so deeply flawed in one aspect and almost impeccable in all the others.

Reflecting, I think all four books were very good at 'describing the process' but fell slightly short on 'teaching the process'. I would have been interested in an extra chapter in each for the authors to go through one or two examples in meticulous detail. The fundamentals of typography could have picked fonts or modified typography for particular situations, The layout book could have worked through the actual process of deciding and applying a layout, and the two design books could have gone from a brief to completed design. A missed opportunity.

I should emphasise in closing that I'd still recommend these books.

Okay, fling me free of the Ambrose-Harris Vortex. I have a few more graphic design books to read and review this month and I think they're going to be a change of pace.

Graphic design redux: Three book reviews

I've been reading again in my endless quest to understand what graphic design is all about. Today we look at three more books: a book co...